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All is well for BMW. The German premium manufacturer is the first to beat the records with more than 2 million cars sold this year. Tuesday, November 4 , during the presentation of its quarterly results, the group of Munich announced figures which can make their competitors dream.
BMW, Mini and Rolls- Royce – grew by 5.8% over the period between July and September only. 510,000 vehicles were sold which represents a record for the group.
The Bavarian manufacturer takes advantage of the emergence of a premium mass market, especially in China, which allows it to display volumes now comparable to other major car-dealears. Symbolic fact, BMW has sold for the first time more vehicles than Fiat, which has passed 1.9 million vehicles this year (cars and vans, excluding Chrysler).
However, the future profitability of BMW still remains a question mark. The group has consolidated its position as the most profitable European manufacturer, with earnings before interest and taxes (EBIT) of 6.65 billion euros in 2013, with an operating margin of 9.4%. These profits are slightly down – the operating margin was 10.9% in 2012. A decline can be explained by the continued increase in investment: in 2013 and 2014 respectively.
In fact, BMW faces an increasingly aggressive competition.
In the first two months of the year, the group was overtaken by Audi (242,017, against 242,400), while Mercedes declines gradually in the race. All aimed at the forefront of the global premium in 2020. Not enough to undermine the confidence of BMW, which yesterday announced an increase in its dividend to 2.60 euros per share (against 2.50 in 2012).
Antoine RUEF, IEJ3F