Why New Balance feels heat for a comment about Trump’s presidency ?

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New Balance

Source : The Independent

The athletic shoe company New Balance has come under fire from social media users after the company expressed optimism about the administration of President-elect Donald Trump in an interview with The Wall Street Journal last week.

Before this month, New Balance was lucky if it generated a few hundred reactions to posts on its Facebook page. Now, the sneaker company’s page is flooded with negative commentaries. Ever since customers called for a boycott after the company said it looked forward to working with President Donald Trump and a Neo-Nazi blogger called the shoes “the official shoes of white people” the Boston-based shoe company has been doing damage control.

On Twitter, some users responded angrily, posting videos of New Balance shoes being burned, thrown in the trash, or tossed out of windows, forcing the company to issue an emailed clarification to Sole Collector, a sneaker site. 

“As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade and trade policy in that we want to make more shoes in the United States, not less,” the company wrote.

Meanwhile, a spreadsheet has been circulating on Twitter listing the retailers that do business with the Trump family, including Amazon, Macy’s, Marshalls, Neiman Marcus, Nordstrom, Bloomingdale’s, and Lord and Taylor, all of which carry the Ivanka Trump collection, along with contact information their customer-relations departments.

Chloé PARISSE, 3E group 1

 

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