Chance the Rapper is the most talented rapper of his generation and a pioneer in the music industry. His latest album, “Coloring Book,” won him a 2017 Grammy for “Best New Artist”.
This year, the Grammys made streaming-only albums available for awards consideration for the first time, which allowed “Coloring Book” to be nominated. Thanks to the new rule, Chance, whose real name is Chancellor Bennett, made history as the first artist to win a Grammy based on a streaming-only album.
The 23-year-old Chicago native picked up three Grammys. Chance has built up a name for himself without a record label, releasing the majority of his music for free. He won “Best New Artist,” “Best Rap Album” and “Best Rap Performance.”
“I know that people think that independence means you do it by yourself, but independence means freedom,” Chance said while accepting the award for “Best New Artist.”
The artist said he would not sign any contracts, in order to keep hold of his creative freedom. His critically acclaimed album “Coloring Book” beat out veteran rappers including Drake, Schoolboy Q and Kanye West. It was released with virtually no promotion.
During the ceremony, he performed on stage with a medley of tracks from his third mixtape “Coloring Book”. A performance that visibly seduced more than one. The rapper saw his plays on the Spotify platform increase by 200% after his success at the Grammys.
Agathe Peroceschi, IEJ3D