This Friday, is a big day for every Apple addict. The most powerful telephone is going on sale today in every Apple Store. Its name is iPhone X.
The first ones who were able to buy this new technology are the Australians. But this new iPhone has a consequent price. In the USA, the phone costs 999$ but it’s more in other countries. For example, in France, it costs 1,159 € or rather 1,387$. This year, Apple has tried a new marketing tactics with the launching of the iPhone 8 and the iPhone 8 Plus six weeks apart. But, there were fewer excitements for these releases than for the X. According to first estimates, the demand for the iPhone X is very high. Apple’s Boss, Tim Cook announced yesterday that Apple is doing the maximum to deliver the fastest. Today, Tim Cook thanked the fans of the brand for their loyalty and for the purchase of the new iPhone.
A few hours before the world sales, the brand of Cupertino in California published on Thursday, November 2nd its quarterly results. With a turnover of 52.6 billion dollars, sales rose 12% and sales of smartphones that amounted to 46.7 million units. A very good year for Apple which blew its economic expectations.
Alexandre Khaldi IEJ 3E
Since Wednesday, you’ve probably seen the so long-awaited Designed by Apple in California in bookshops. From the 1998 iMac to 2015 Apple Pencil, inside the book you will find pictures and only pictures. Four hundred and fifty pages without a word.
Photographs were shot by the famous photographer Andrew Zuckerman, known for the quality of his sheer white backgrounds subjects pictured.
The book enhances the work of a small design team’s members who’ve been working together for twenty five years. The design studio is a workshop where are designed three dimensional objects and made a lot of models and prototypes. It’s all the complexity of the process of actually making an object which is highlighted. The goal is to understand how each object came to be.
The book, dedicated to the memory of Steve Jobs, lets guns do the talking. Its price is considered as being too high. In fact you would have to pay 299 $ for the complete version and 199 $ for the shorter one. A cost that the hugest fans won’t have any problem to spend.
Anne Duchêne, IEJ 3E
We can say that Apple did not learn its lesson. One more time, Apple Retail France is involved in a video surveillance case. Indeed, the company installed cameras centered on the employees to supervise them. The problem is that thanks to the article 32, it is formally forbidden to spy on people without their knowledge. But it is not the first charge of espionnage for Apple. This espionnage story began in December 2013. The CNIL (National Commission of the data processing and the Liberties) had already sanctioned Apple Retail France for espionnage in sixteen Apple Stores in Paris. However, Apple had not reacted and had not removed the cameras. For Isabelle Falque-Pierrotin it’s to much : “The obstinacy of these breaches led the president to give a formal notice against the company to modify the entire devices of video surveillance of the brand’s sixteen stores on the national territory”. The CNIL published this sanction and Apple did not react: until today, the company hasn’t provided any explanations for their behavior.
Lina ELARABI iej1B
Tim Cook’s declaration on Thursday that “I’m proud to be gay” made him the first executive of a Fortune 500 company to come out publicly. But Mr. Cook isn’t just any chief executive. And Apple isn’t any company. It’s one of the most profitable companies in the Fortune 500 and ranks No. 1 on the magazine’s annual ranking of the most admired companies.
“Let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me,” he wrote in the essay, which was published in Bloomberg Businessweek.
As Lloyd Blankfein, the chief executive of Goldman Sachs, put it, “He’s chief executive of the Fortune One. Something has consequences because of who does it, and this is Tim Cook and Apple. This will resonate powerfully.”
“When a CEO of a global company like Apple comes out, it opens the doors for LGBT employees around the world to be their authentic selves,” said Selisse Berry, founder of the nonprofit Out & Equal Workplace Advocates. “It also paves the way for more out executives and CEOs to do the same; once the LGBT ceiling has been broken, it gives employees the freedom to put all their energy into their work without having to hide their personal lives.”
“If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality,” he said, “then it’s worth the trade-off with my own privacy.”
AUDREY AYOUN,IEJ 1B