Coming home to the prize for the best rap song, Drake delivered a keynote speech whose ending will never be known …
Like Kanye West before him, Drake had a message to convey. The unexpected presence of the rapper at the 2019 Grammy Awards will surely not overshadow his prize and even less the speech he made on the stage of the Staples Center in Los Angeles on Sunday, February 10.
Nominated in several categories and present to everyone’s surprise, Drake did not make the trip for nothing since his “God’s Plan” received the prize of the best rap song of the year. Invited to perform on stage, Drake then embarked on a speech for young artists, evoking the passing ceremony of the American music awards.
As Drake’s speech reached its peak, his microphone was abruptly cut off and the ad launched, while it seemed that the latter had more to say. A disconcerting moment in a speech that began to take a really inspiring turn, especially when you know that the artist in question usually keeps lips tight. For a rather entertaining show that had so far managed to avoid major blunders throughout the ceremony, it’s an explosive and disruptive choice.
This sequence has obviously not gone unnoticed on social networks. The viewers in front of their posts were very surprised by this abrupt cut, not knowing if it had been intentionally interrupted or not. Drake’s passions with the ceremony also contributed to the feeling of unease shared by many netizens on Twitter this Sunday.
Aliaume Arrebolle, IEJ 2C Group 2
Chance the Rapper is the most talented rapper of his generation and a pioneer in the music industry. His latest album, “Coloring Book,” won him a 2017 Grammy for “Best New Artist”.
This year, the Grammys made streaming-only albums available for awards consideration for the first time, which allowed “Coloring Book” to be nominated. Thanks to the new rule, Chance, whose real name is Chancellor Bennett, made history as the first artist to win a Grammy based on a streaming-only album.
The 23-year-old Chicago native picked up three Grammys. Chance has built up a name for himself without a record label, releasing the majority of his music for free. He won “Best New Artist,” “Best Rap Album” and “Best Rap Performance.”
“I know that people think that independence means you do it by yourself, but independence means freedom,” Chance said while accepting the award for “Best New Artist.”
The artist said he would not sign any contracts, in order to keep hold of his creative freedom. His critically acclaimed album “Coloring Book” beat out veteran rappers including Drake, Schoolboy Q and Kanye West. It was released with virtually no promotion.
During the ceremony, he performed on stage with a medley of tracks from his third mixtape “Coloring Book”. A performance that visibly seduced more than one. The rapper saw his plays on the Spotify platform increase by 200% after his success at the Grammys.
Agathe Peroceschi, IEJ3D