Will you make the Apple crisp?

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Since Wednesday, you’ve probably seen the so long-awaited Designed by Apple in California in bookshops. From the 1998 iMac to 2015 Apple Pencil, inside the book you will find pictures and only pictures. Four hundred and fifty pages without a word.

Photographs were shot by the famous photographer Andrew Zuckerman, known for the quality of his sheer white backgrounds subjects pictured.

The book enhances the work of a small design team’s members who’ve been working together for twenty five years. The design studio is a workshop where are designed three dimensional objects and made a lot of models and prototypes. It’s all the complexity of the process of actually making an object which is highlighted. The goal is to understand how each object came to be.

The book, dedicated to the memory of Steve Jobs, lets guns do the talking. Its price is considered as being too high. In fact you would have to pay 299 $ for the complete version and 199 $ for the shorter one. A cost that the hugest fans won’t have any problem to spend.

Anne Duchêne, IEJ 3E



Increase of electricity price in France

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There is an increase of electricity price at 2.5%, indeed this rise will be applied on the 1st of November in France.

Besides, 28 million households serviced by EDF (French Electricity Group) will be affected by this increase. It applies by a rise of 1.6% by the new way of calculation, added to that a rise of 0.9% for a catch up of cost. Therefore, the increase was defined by the new law which was published in “Le Journal Officiel”, and it comes just after the stop of cost at 5% made on the 1st of August.

The rise is due to the new method of calculation and adjustment of the cost “by accumulation” which fixes the price by addition of the cost of the various sectors, adding the price of electricity. This new method of calculation, has been adopted to keep the purchasing power of the consumers. However, this rise of cost has to compensate the lack that EDF has suffered in 2012 and 2013.

Moreover, this law fixes also an evolution on the 1st November of the regulated cost of electricity. Indeed, the basic rate will decrease by 0.7%, while the professionals and big consumers of electricity will pay 2.5% and 3.7% more respectively.


Shanon Clotilde IEJ 1B